Content Consulting
I help creators and brands optimise their social media content through strategic guidance and hands-on support, improving reach, engagement, and overall performance.
YouTube Channel Launch and Content Strategy
Disney+
I led the launch and growth of the Disney+ UK YouTube channel, building it from the ground up into a thriving platform. From shaping the growth strategy and content calendar, to creating the channel’s visual identity and workflows, I focused on making long-form and short-form content that audiences actually want to watch—using data, trends, and a bit of nostalgia to drive engagement.
Alongside managing the content calendar and collaborating with creative teams, I continuously analysed performance to refine the strategy, boost discoverability, and support major releases. The result was a scalable, insight-led channel that balanced brand integrity with entertaining, high-performing content.
Services Utilised:
Content Strategy, Channel Management, Content Ideation, Thumbnail Production, Video Titles,
Outcomes:
Scaled the channel from 0 to 50,000+ subscribers, multiple 1million+ view videos,
Brand Deal Management
Nomiteee
I’ve been working this Nomiteee on an ongoing basis with the aim of securing her paid social media content collaborations with brands that she loves!
I designed her a media kit and sent this out to prospective brands, and handled the relationship with these brands on her behalf. I managed the entire collaboration with various brands from initial concept discussions, through to invoicing - ensuring that the creator was kept informed and was happy with the specifics along the way.
Services Utilised:
Media Kit Production, Fee Negotiation, Contract Review and Redlining, Collaboration Management.
Outcomes:
Secured this creator regular paid collaborations, with brands including Schwarzkopf LIVE and Final Fantasy XIV
New Platform Set Up and Optimisation
Initially I reviewed the YouTube channel Ann already had, it was set up with automatic content-uploads set up from her main platform (TikTok), untitled videos and no branding. Following the review I suggested and implemented an over-haul strategy which included: updating already uploaded content with new titles, thumbnails and tags to optimise them for YouTube, setting up playlists and organising backlog content to improve audience retention, completing daily content reposting to replace inefficient auto-upload software, designing channel cover art and multiple standard thumbnail templates, and producing video description copy designed to encourage engagement.
I regularly reviewed the results of my optimisation strategy, sending the creator monthly performance reports and adjusting my approach as needed to ensure the channel continued to grow.
Services Utilised:
New Platform Set-up, Content Optimisation, Platform Strategy, Performance Reporting, Thumbnail Production
Outcomes:
Overhauled dormant YouTube channel, more than doubled subscribers, increased regular views - in some instances surpassing the views on creator’s more established platforms, initiated YouTube partner process to establish YouTube as a new income stream for creator.